An event planning business with many facets!

Welcome to Sparkling Events by Alison Johnson! Sparkling Events is an Arizona-based event planning business specializing in weddings and working with non-profit organizations.

Alison Johnson has planned events in the Valley for nearly a decade. She is an expert in finding ways to make your event sparkle to its full potential while respecting your budget.


Our Event Philosophy

Alison has been quoted as saying "It doesn't take a millon dollars to look like a million bucks." This is a motto she lives by, and it is the philosophy she will bring to your event.

About Our Services

Sparkling Events is an event-planning business with many facets. From black-tie galas to children’s birthday parties, we do it all for a reasonable price and with the appropriate amount of sparkle. Our services also include traditional wedding planning, with packages ranging from full service to day-of coordination. We can also create custom packages that best meet your event-planning needs.


Sponsorship Coordination

What People Are Saying

It's becoming harder and harder in today’s economy for non-profits to find enough of the dedicated and qualified sponsorship-committee volunteers necessary to ensure a financially successful event. In spite of the economy, however, many corporations continue to have charitable-giving allocations, but they are finding it increasingly difficult to connect with charities that serve their stakeholders. Through sponsorship coordination, Sparkling Events aims to secure sponsorship dollars for charities by connecting them with corporations that are sympathetic to their mission.

"Alison is a top notch professional who follows through on commitments and delivers on the details. She has excellent interpersonal skills and takes initiative to get the job done in a professional manner. She has outstanding and committed passion for the mission and lets it shine through."

Jill Chamblin, Major Gifts Director, American Cancer Society

"While working on the public relations team at Neiman Marcus... Alison and I planned, executed and managed hundreds of successful fashion events... Alison is charismatic and has a truly sparkling personality that allows her an undeniable ability to connect with people."

Katie Brashear, Director of PR, Sheraton Phoenix Downtown

"Alison Johnson is an outstanding, bright, energetic individual. She has been recognized for her strong sense of style, community involvement, service, and dedication to each project... She has an excellent work ethic... I would highly recommend her in any position."

Jodi Emerson, FIDM Advisor, President Arizona Alumni Chapter

"Alison has so many talents...(Alison) is excellent at managing details and multiple aspects of complex events. Working with her is a tremendous pleasure, as she is literally like a ray of sunshine, with an amazing "can-do" and "let's-get-it-done" attitude. Her follow up is superb, as well. I highly recommend her!"

Beth McRae, President, The McRae Agency